In an interview with Gamasutra, Trion Worlds Senior Vice President of Marketing David Reid confirmed that the company is "on the verge" of selling its 1 millionth unit of Rift. Just to be clear, that figure represents the number of units sold to players, not shipped to retailers.

To celebrate the milestone, Trion will be giving something "special" to the millionth subscriber and his or her referrer. Just think of it as a lottery; you could be the one that helps Trion reach the million mark!

While sales numbers are certainly interesting, player retention is key to the life of an MMO. How many players are currently subscribed to Rift? Reid wouldn't say, but he made an interesting comment:

"We're really pleased with what we're seeing. And beyond that, it was a pleasure to see that in the latest Activision Blizzard earnings call, they inquired about Rift when Blizzard announced that their subscriber numbers went from 12 million to 11.4 million. You can do some math... we know very well where those 600,000 people are."