But if Affinity Media sold IGE, wouldn't that mean that Affinity really was the parent company and not just another name for IGE? And wouldn't it mean that we really were separate from IGE all along? And wouldn't it mean that Affinity wasn't some gold selling front, but an actual media company with multiple assets and business interests? But, but, that would mean everything we have been telling people over the past year might really be true! We can't have that! What would the haters do with their tin foil hats then?
(officially I can neither confirm nor deny this rumour until we are ready to make an official announcement, err should one be necessary that is).